wiedler.ch

book (design) story #746

(unknown) :
pontresina im sommer

kur- und verkehrsverein pontresina, around 1936
printer: ringier & co. ag. zofingen
size: 22 x 11 cm
designer: emil schulthess

the swiss alpine resort of pontresina is just around the corner from st. moritz. in the 1930s, pontresina was eager to compete with its famous neighbour, also in the field of "modernist" propaganda.

emil schulthess (1913-1996) designed several posters and pamphlets for pontresina, see also stories 586 and 736.

this brochure is undated. since it was printed by the ringier company, i guess it was produced before 1937 when schulthess was employed by publishers conzett & huber.

note that the map doesn't mention st. moritz nor any other competing resort.