book (design) story #732
walter amstutz:
st. moritz
kur- und verkehrsverein. st. moritz, 1935
printer: art. institut orell füssli, zürich
size: 21 x 10 cm
photographer: albert steiner, et al.
designer: walter herdeg
a slightly earlier st. moritz tourist brochure designed by the team of walter herdeg (1908-1995) and walter amstutz (1902-1997).
the white crocusses on green suggest the spring/summer season.
in this 1935 brochure the st. moritz script logotype is still a bit cruder, and no sign of the famous smiling sun yet.
note the headline type on the spread above leaning to the left on the left page and to the right on the right page ...
... while on the spectacular photo spread above the headline reading "st. moritz" is set straight.
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